CRAZY BASTARD SAUCE'S (KIND OF) CRAZY HISTORY
HOW TO MAKE A HOT SAUCE BUSINESS
How did an Irishman living in Germany start a Hot Sauce Business? It started with a passion for chilis and cooking, a slowly simmering idea. Jonathan O’Reilly has been living in Berlin since 2006.
In 2011 he began to spend more time on his lifelong hobby of sauce making, experimenting with different chilis and different styles, eventually making a very tasty and very hot habanero sauce which his Scottish friend Chris described as "that crazy bastard sauce". A fitting name for a hot sauce with attitude, which went on to raise many eyebrows over the years.
The idea of the brand began to slowly develop. The logo came early in the process, being based on a mix between the notorious British prisoner Charles Bronson, and an insane version of the Pringles guy.
The concept of a colourful range of sauces, each with their own chili and unique character came about slowly. At first the only chilis which were available were Habanero and Jalapeño, and so the Yellow Label and Green Label sauces started the range.
Starting with (very) small batches at home and selling them in Berlin markets it was clear that a growing hot sauce business would need a proper premises and it was time to put making hot sauce in a dressing gown behind. Jono and his small team moved to Weserstr, Berlin.
Jonathan O'Relly in Weserstr Store
Picture by Berlin Spectator
HOW WE MAKE OUR SAUCE
The team in our Weserstr Production kitchen
TIMELINE OF MILESTONES
2013 First Hot Sauce Made
2014 First Award
2020 100,000th HOT SAUCE PRODUCED AND SOLD
2021 STANDALONE KITCHEN OPENED